CALISTA POARCH
Graphic Designer
Chapel Hill, NC

CALISTA POARCH Graphic Designer Chapel Hill, NCCALISTA POARCH Graphic Designer Chapel Hill, NCCALISTA POARCH Graphic Designer Chapel Hill, NC
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CALISTA POARCH
Graphic Designer
Chapel Hill, NC

CALISTA POARCH Graphic Designer Chapel Hill, NCCALISTA POARCH Graphic Designer Chapel Hill, NCCALISTA POARCH Graphic Designer Chapel Hill, NC
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Editorial Design

 I’ve worked extensively in editorial design during my journalism and media coursework, creating multi-page spreads, magazine covers, and long-form visual stories. I use Adobe InDesign, Illustrator, and Photoshop to build clean layouts with strong hierarchy and visual flow, drawing inspiration from contemporary magazines and iconic print design.

Rewind Magazine (Group Capstone Project)

 As part of my magazine design capstone, I collaborated with a team to create Rewind, a nostalgia-themed publication celebrating culture, technology, and childhood from 2000–2012. My contributions included a four-page feature on iconic 2000s toys (specifically early-2000s dolls) and a standalone back-of-book page exploring how we communicated in the digital era before smartphones and social media. 

 

For the multi-page feature, I designed a playful yet editorial layout focusing on the most memorable dolls of the early 2000s. The article explores the cultural impact of lines like Bratz, Barbies, Polly Pocket, and American Girl. I structured the spreads to balance bold visuals with accessible, magazine-style copy, creating a nostalgic but polished feature that anchors the issue’s theme.

 

This closing page breaks down the digital landscape of the early 2000s — a time defined by dial-up internet, MSN Messenger, MySpace profiles, online forums, and overflowing Hotmail inboxes. The layout mirrors the era’s visual language with retro interface elements, pixel textures, and playful typography, pairing them with short, engaging copy blocks describing how people chatted, posted, and hung out online before smartphones existed. The page acts as both a nostalgic throwback and a visual capstone for the magazine.

Project — Magazine Cover Design

NIGHTMARE Magazine — The Husband Stitch Issue (Horror Literature Cover)

 A horror-themed magazine cover designed for a fictional issue of Nightmare Magazine, inspired by Carmen Maria Machado’s short story collection Her Body and Other Parties. This cover focuses on “The Husband Stitch,” visually reinterpreting the story’s urban-legend roots through stylized illustration. The artwork was sketched in Procreate and refined in Illustrator, using gradients, textured overlays, and splatter effects to achieve a grimy, atmospheric look. The final design blends horror aesthetics with traditional literary-magazine formatting, including a custom text layout and award-themed bylines referencing Machado’s accolades. 

AQUA Magazine — Watercolor Horse Issue (Equestrian Editorial Cover)

A magazine cover inspired by the style of The American Quarter Horse Journal, created as a tribute to my grandmother and her favorite horse. The design combines traditional equestrian magazine layouts with a hand-painted, watercolor-style illustration. After researching AQHA’s typography and composition, I crafted a layout with custom article teasers and issue details. The horse illustration was sketched in Procreate and painted in Illustrator using watercolor stroke brushes layered over parchment textures to mimic the look of pigment on paper. The result is a warm, painterly cover blending editorial structure with expressive illustration.

CAUSE MARKETING CAMPAIGN

For this PSA-style ad, I chose to address the growing crisis of textile waste and the impact of fast fashion, a problem particularly relevant to Gen Z—the generation both most concerned with sustainability and most influenced by fast-fashion consumption trends. My concept, “Wear the Change,” positions sustainable fashion as a personal, stylish, and empowering choice rather than a restriction.


 The campaign draws on research revealing that 92 million tons of garments end up in landfills each year and that fast fashion remains a dominant force despite rising environmental awareness. To visualize this tension, I designed a poster titled “A World Stitched Together by Waste.”


The ad depicts a globe constructed from patchwork fabric stitched together to mirror Earth’s continents. Some sections are vibrant and intact, while others appear torn, frayed, or fading, symbolizing the uneven global impact of consumer waste. The imagery is designed to feel tactile and familiar, emphasizing the everyday materials that accumulate into massive environmental harm.

Album Redesign & Poster

This project reimagines Glass Animals’ How to Be a Human Being, an album built around 11 characters inspired by stories the band collected from real people. My redesign preserves that character-driven narrative while emphasizing the album’s eclectic mix of genres through a vibrant collage aesthetic. 

The collage approach visually echoes the album’s structure: a compilation of diverse sounds, personalities, and emotional moments. Iconic imagery from the songs shaped the redesign. Life Itself inspired sci-fi motifs like a retro ray gun and an “explosion” of space-themed patterns emerging from a TV, referencing the surreal, cartoon-focus

The collage approach visually echoes the album’s structure: a compilation of diverse sounds, personalities, and emotional moments. Iconic imagery from the songs shaped the redesign. Life Itself inspired sci-fi motifs like a retro ray gun and an “explosion” of space-themed patterns emerging from a TV, referencing the surreal, cartoon-focused lyrics of Season 2 Episode 3. Tracks like Youth, Poplar St, and Agnes informed the dreamy patterns and butterfly wings incorporated to capture themes of nostalgia, memory, and transformation.

The final album cover and accompanying promotional poster use psychedelic colors, layered textures, and character-inspired motifs to reflect the album’s experimental, story-rich identity.

Project — Editorial & Fashion Magazine Design

McQueen Magazine: VANGUARD

For this multi-spread editorial project, I designed a full eight-page magazine package—complete with a cover, back cover, and three two-page features—centered on the work and legacy of Alexander McQueen. The issue, titled VANGUARD, explores McQueen’s most theatrical runway shows, the landmark Savage Beauty exhibition, and the evolution of the fashion house under Sarah Burton. The design direction draws heavily from McQueen’s signature palette of red, black, and white, incorporating collage elements, torn-paper textures, and dramatic typography to mirror the designer’s avant-garde aesthetic.

Vanguard Cover

 The magazine cover employs a fragmented collage and ripped-paper aesthetic, layering runway images, textures, and typography.  

Vanguard Back Cover

 The back cover offers a more minimal, pattern-driven interpretation of the same style, creating a visual balance between chaos and refinement. 

Poster Designs

 A two-poster design project exploring visual storytelling through retro-futurism, illustration, and mixed-media texture work. Each poster interprets a distinct narrative or aesthetic style, using research-driven references, compositional experimentation, and layered digital techniques. 

I Have No Mouth, and I Must Scream

 This poster is a visual reinterpretation of Harlan Ellison’s classic 1967 short story. Inspired by the retro-futuristic aesthetic of mid-20th-century technology, the antagonist AM is represented as a towering assemblage of vintage monitors and TVs wired together.  

Vintage Seed Company Advertisement

This poster draws on retro floral illustrations and pop-art influences to create branding for a fictional seed and gardening company. The flowers were designed using bold, “blobby” shapes and simplified colors rather than strict line work, giving them a playful, modernized vintage feel.


Calista Poarch

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  • DTH
  • Editorial Design
  • Infographics
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  • Writing

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