Petals and Pastries
Petals & Pastries is a fictional vegan bakery and flower shop created collaboratively as a full branding project. Based in Atlanta, the business centers on sustainability, community support, and locally sourced goods. Our goal was to build a brand from the ground up that feels clean, playful, and accessible.
As a team, we developed a complete visual identity system, including logo variations, type and color palettes, iconography, and a full brand standards guide. We extended the identity across mockups for merchandise, storefront packaging, business cards, and take-home containers for baked goods.
Check out the branding guidelines below or click the button to see the full Prototype Website for yourself!